Can Blue Apron be profitable with its public offering? Although investors are bullish on direct-to-consumer e-commerce businesses, the meal kit delivery segment of the industry still face challenges, says Senior Research Analyst Linda Bolton Weiser. Weiser offers her perspective in “Blue Apron Files to Go Public, But Don’t Expect It to Be Profitable Anytime Soon,” an Inc. magazine article by Zoë Henry.
Read the full article here.