CSS Industries, Inc. (NYSE: CSS), a leading consumer products company in the seasonal, celebrations and craft markets, has announced that it completed the acquisition of Simplicity Creative Group from Wilton Brands LLC for $64 million in cash, subject to certain closing and post-closing adjustments.
D.A. Davidson & Co. served as exclusive financial advisor to Pennsylvania-based CSS in the acquisition, which is expected to provide a number of strategic benefits to both companies.
Simplicity is a leading provider of home sewing patterns, decorative trims, knitting and crocheting tools, needle arts and children’s crafts products under these brand names: Simplicity®, Wrights®, Boye®, Dimensions®, and Perler®. Simplicity’s products are sold to mass-market retailers, specialty fabric and craft chains, wholesale distributors and online customers.
Full details can be found here.