D.A. Davidson & Co. announced today that it has served as exclusive financial advisor to MediaPRO Holdings, LLC (“MediaPRO” or the “Company”), in securing a majority growth equity investment from Frontier Capital.
Headquartered in Bothell, Wash., MediaPRO is a leading SaaS-based provider of security awareness training solutions. MediaPRO’s platform enables organizations of all sizes to analyze, plan, train and reinforce education for their employees on critical security, privacy, and compliance issues. With high-profile data breaches becoming increasingly prevalent, often the direct result of employee error, MediaPRO’s solutions have become a key focus area for the executive suite. Like the threats that MediaPRO defends against, the Company’s solution is highly adaptable, and its industry-leading content can be quickly and cost-effectively updated to address the latest cyber-risks.
Frontier Capital is a Charlotte, N.C.-based growth equity firm focused exclusively on software and tech-enabled business services companies. Frontier’s investment is intended to support MediaPRO as it seeks to solidify its leadership position in the security, privacy, and compliance awareness training software markets.
“MediaPRO has established itself as one of the top SaaS-based providers of security awareness training solutions in the market,” said Joe Morgan, Managing Director at D.A. Davidson. “The investment from Frontier will enable the Company to further turbocharge growth and expand its market share in one of the fastest growing segments of the overall cybersecurity market.”
“The D.A. Davidson Technology Investment Banking team’s SaaS knowledge and transaction expertise were instrumental in achieving the optimal outcome for MediaPRO and its shareholders,” said Steven Conrad, Founder of MediaPRO. “The Company now has the capital and expertise it needs to be best positioned for future growth.”
“We are thrilled to have worked with Joe Morgan and the rest of the D.A. Davidson Technology team in this transaction,” said Robert Shuford, Managing Partner and Principal at Clovis Point Capital, MediaPRO’s original growth equity investor. “Their highly thorough process and expert advice throughout the transaction maximized value for all parties involved. We are excited to partner with Frontier Capital for the next phase of growth at MediaPRO.”
D.A. Davidson’s investment banking division is a leading full-service investment bank that offers comprehensive financial advisory and capital markets expertise. The group has extensive transaction experience serving middle market clients worldwide across five industry verticals: consumer, diversified industrials, financial institutions, real estate and technology.
Together with its European strategic partner, MCF Corporate Finance, D.A. Davidson originates and executes transatlantic M&A transactions under the common brand of D.A. Davidson MCF International.
About D.A. Davidson Companies
D.A. Davidson Companies is an employee-owned financial services firm offering a range of financial services and advice to individuals, corporations, institutions and municipalities nationwide. Founded in 1935 and headquartered in Montana, with corporate offices in Denver, Los Angeles, Portland and Seattle, the company has more than 1,300 employees and offices in 25 states.
Subsidiaries include: D.A. Davidson & Co., the largest full-service investment firm headquartered in the Northwest, providing wealth management, investment banking, equity and fixed income capital markets services and advice; Davidson Investment Advisors, a professional asset management firm; D.A. Davidson Trust Company, a trust and wealth management company; and Davidson Fixed Income Management, a registered investment adviser providing fixed income portfolio and advisory services.
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