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Can WW successfully sell wellness?

Mar 01, 2019 |

The former Weight Watchers seems to be struggling in the wake of a major brand overhaul and earlier reliance on Oprah Winfrey as a spokeswoman. Research Analyst Linda Bolton Weiser of D.A. Davidson discusses the shift in “Weight Watcher calls on Oprah to help sell wellness after abrupt name change to WW left people confused,” a CNBC.com article by Angelica LaVito.

Read the full article here.