At a time when the stores in American malls are struggling, Bath & Body Works seems to be one of the few retailers meeting with continued success. John Morris, D.A. Davidson Institutional Research Analyst, said the company remains a strong lure for customers across a wide demographic spectrum. Morris discusses the store’s attractiveness strategy in “Just about every store at the mall is struggling. Then there’s Bath & Body Works,” a Washington Post article written by Abha Bhattarai.
Read the full article here.