With the sale of Victoria’s Secret, an iconic company called L Brands is being divided up, ending a remarkable run in American retail history. In a Bloomberg News article that examines the history of the company and the man behind it, Institutional Research Analyst John Morris of D.A. Davidson provides perspective on changing consumer sentiment, its impact on the retail sector and the decline of L Brands. Morris’ comments can be found in “The Decline and Fall of Victoria’s Secret Titan Les Wexner,” written for Bloomberg by Anders Melin, Tom Metcalf and Sophie Alexander.
Read the full article here.