While business at many American malls has slowed to a crawl, one retail store stands out because it seems to follow a formula for success. John Morris, who covers retail stocks as an Institutional Research Analyst for D.A. Davidson, said Bath & Body Works continues growing because of its reliance on an in-store experience that shoppers enjoy. Morris commented on the company’s success in “How Bath & Body Works is still going strong,” a Marketplace story for National Public Radio by Marielle Segarra.
Read the full article here.