With its sellers turning to Zoom, Facebook and other digital sales channels, Tupperware is seeing its stock prices soar. The iconic company, known since the 1950s for its plastic food containers, saw sales jump 72 percent during the last quarter in the United States and Canada. Linda Bolton Weiser, the D.A. Davidson Institutional Research Analyst who covers Tupperware, said much of the increase is tied to a leap in demand for all kitchen gear during the current stay-at-home environment. Bolton Weiser provides insight into the stock’s surge in “Digital Tupperware parties are bringing the brand back into vogue,” an article written by Michael Waters for Modern Retail.
Read the full article here.