D.A. Davidson & Co. Acts as Financial and Strategic Advisor to TapClicks

November 6, 2023

D.A. Davidson & Co. announced that it served as the financial and strategic advisor to TapClicks — a unified marketing platform connecting nearly 10k disparate marketing sites to allow agencies, brands, and media companies to provide consolidated analytics and reporting to its clients — on the growth debt financing it received from Accel-KKR. Accel-KKR Credit Partners provided growth debt financing to support TapClicks’ continued momentum in market. Accel-KKR Credit Partners is a private credit fund managed by Accel-KKR, a leading global software-focused investment firm headquartered in Silicon Valley.

D.A. Davidson served as the financial and strategic advisor to TapClicks on the growth debt financing it received from Accel-KKR. “Babak and Colby have built a great business that is poised for continued value creation,” said Greg Thomas, Managing Director at D.A. Davidson. “Growth debt financing has been of particular interest to founders as it offers a compelling non-dilutive option to fund investment. We were pleased to find the right lending partner for TapClicks and were impressed with Accel-KKR Credit Partner’s execution.”

“TapClicks built its foundation through becoming the premier connectivity platform for marketers,” said Babak Hedayati, CEO and co-founder of TapClicks. “Our success has been driven by unifying the complex advertising ecosystem to offer holistic reporting and analytics that incorporate data from each marketing endpoint through robust integrations and API connections. Over the last few years, we have evolved our offering through internal product development and M&A to provide a full marketing suite inclusive of advertising workflows and order management. In our next chapter, we will use our technology infrastructure to enhance the capabilities of our adtech partners. We are excited to continue the evolution of TapClicks.”

Founded in 2015, TapClicks provides a unified marketing platform connecting nearly 10k disparate marketing sites to allow agencies, brands and media companies to provide consolidated analytics and reporting to its clients. Further, TapClicks has over 250 two-way connections that allow marketers to execute ad orders from the TapClicks platform, allowing organizations to live within a single environment for greater efficiency and insights.

“TapClicks is an entrepreneurial company that is proud to be founder-owned and operated,” said Colby West, President and co-founder of TapClicks. “We pride ourselves in our ability to continue to innovate while focusing on capital efficiency. As we explored growth financing options, we wanted a partner that understood the nuances of working with founder-owned companies. We engaged D.A. Davidson to run a process to find the right partner. The process resulted in multiple options; however, Accel-KKR Credit Partners’ deep understanding of the software space and demonstrated history of supporting founders made it the perfect fit for the next chapter in our journey.”

“We are thrilled to partner with TapClicks,” said Samantha Shows, Managing Director at Accel-KKR. “TapClicks has made measured investments in their business that have led to an impressive track record of growth and momentum without taking on a significant amount of outside capital. As a founder-owned business ourselves, Accel-KKR takes pride in supporting other founders. We are excited to see TapClicks continue to prosper.”

This transaction highlights the ongoing success of D.A. Davidson’s Technology Investment Banking practice, which has completed 110+ transactions representing approximately $21 billion in value since 2020. With the recent acquisition of Marlin & Associates, D.A. Davidson is one of the most active technology groups in the United States. D.A. Davidson's technology practice brings sector knowledge, transactional expertise, and full-service capabilities to our clients.

“Accel-KKR Credit Partners quickly worked through diligence to deliver on their proposal,” said Clinton Miyazono, Managing Director at D.A. Davidson. “We appreciate our partnership with TapClicks and are pleased to deliver another successful outcome for D.A. Davidson’s Technology and Debt Advisory practices.”

D.A. Davidson Investment Banking is a leading full-service investment bank that offers comprehensive financial advisory and capital markets expertise. The group has extensive transaction experience serving middle-market clients worldwide across four industry verticals: technology, consumer, diversified industrials, and financial institutions. Together with its European strategic partner, MCF Corporate Finance, D.A. Davidson originates and executes transatlantic M&A transactions under the common brand of D.A. Davidson MCF International.

About D.A. Davidson Companies

D.A. Davidson Companies is an employee-owned financial services firm offering a range of financial services and advice to individuals, corporations, institutions and municipalities nationwide. Founded in 1935 with corporate headquarters in Great Falls, Montana, and regional headquarters in Denver, Los Angeles, New York, Omaha and Seattle, the company has approximately 1,620 employees and offices in 30 states.

Subsidiaries include: D.A. Davidson & Co., a full-service investment firm providing wealth management, investment banking, equity and fixed income capital markets services, and advice; Davidson Investment Advisors, a professional asset management firm; and D.A. Davidson Trust Company, a trust and wealth management company.

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Deal Team Contacts

Greg Thomas, Managing Director, Co-Head of Technology | [email protected]
Clinton Miyazono, Managing Director | [email protected]
David Douglas | [email protected]
Erik Paustenbaugh | [email protected]