In a world where athleisure reigns supreme, designer brands have been faced with challenges as consumers gravitate towards value and comfort, particularly in the area of footwear. Athleisure’s influence on fashion, combined with overproduction and a consumer shift to online shopping, have all contributed to struggles for fashion/apparel companies over the last few years. But with a more direct sales strategy and a focus on innovation, non-athleisure brands have been recovering.